Build a Brand Beyond a Logo

Written By Kim Bryden

In this course we answer the question: why is it so important for you to think about your 'brand' as more than just a logo? We address the potential returns on investment (ROI) of creating a cohesive brand foundation, and the pitfalls of not addressing the visual and non-visual elements of your brand when growing your business.

Your Course Objectives:

  • Defining your target customer persona and establishing your brand voice

  • Identifying the various visual and non-visual elements of a brand

  • Standardizing your brand to create efficiencies

Kim Bryden http://cureate.co
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