Vito & Vera Expands to NW Arkansas After Winning Cureate Courses Pitch Showcase

“Little Rock chef Alicia Watson, owner of culinary wellness company Vito and Vera, recently followed through on a promise to expand her plant-based business to Northwest Arkansas.

This spring, Watson said she would invest winnings from a pitch competition at The Jones Center in Springdale to grow her business in the area. Recently, three of her plant-based products became available at Ozark Natural Foods Co-Op in Fayetteville, including Vito’s Deconstructed Lasagna, Big Bertha’s Fat Stack and Mighty Loaf.

“It was so surreal,” she said about seeing the products in a store cooler. They’re the first products she’s offered at retail. Her business in Little Rock comprises meals-to-go delivered throughout central Arkansas.” Read more here.